The LEGO® Store Leicester Square
Flagship LEGO store with exclusive experiences.
At a Glance
Best Ages
3-16 years
Cost
Free entry
Time Needed
1-2 hours
Indoor/Outdoor
Indoor
Weather Fit
Great for rainy days
Stroller Access
Yes, step-free
Washrooms
On-site w/ baby change
Food
Cafe on-site
Parking
Limited, use public transport
Booking
Not required
Parent Effort
Medium (supervision)
The LEGO® Store Leicester Square offers a unique and interactive shopping experience for LEGO enthusiasts of all ages. With numerous exclusive build opportunities and engaging activities, it's more than just a store—it's a play destination.
About This Place
The LEGO Store at Leicester Square is one of the brand's flagship retail destinations in the UK, offering the complete LEGO range alongside a host of exclusive in-store experiences. Interactive highlights include a Pick and Build Wall, a Build a Minifigure station, a Mosaic Maker, and the Minifigure Factory where shoppers can design personalised minifigures to take home. Regular designer meet-and-greet events and early product access for LEGO Insiders members make it as much an experience as a shop.
Official Website open_in_newHands-On Play
Kids can engage in interactive building sessions.
Unique Events
Participate in exclusive events like Minifigure design.
Educational Fun
Explore creative building techniques and LEGO architecture.
Good to Know Before You Go
- Monday – Saturday
- 10:00 – 22:00
- Sunday
- 12:00 – 18:00
- Special Events
- Check in-store for latest events and schedules.
- Loyalty Program
- Join LEGO Insiders for member benefits.
- Accessibility
- Entire store is step-free.
- Public Transport
- Close to major tube stations.
- Gift Options
- Gift cards are available.
- Official website
- Visit site
Kid Fit by Age
Not suitable for infants.
Limited engagement suitable for some.
Plenty of building activities and play.
Engaging activities and creative building.
Tailored experiences like Minifigure design.
Creative opportunities and shop offerings.
- •Supervision required for young children.
- •Activities involve small LEGO pieces.
- •Store can be crowded during peak hours.
- •Step-free access throughout the store.
- •Baby changing facilities available.
- •Interactive screens accessible at child height.
schedule Best Time to Visit
Weekday mornings tend to be quieter, providing a more relaxed experience. Weekends and school holidays may be busier.
shopping_bag What to Bring
- check_boxCamera for photos
- check_boxSnacks for young children
- check_boxComfortable clothing for building activities
Location
Address
3 Swiss Ct, London W1D 6AP, United Kingdom
Phone
+442076650413
Make it a half-day
View All London
Insider Tips
Arrive early to avoid crowds.
Sign up for special events in advance.
Check loyalty program for exclusive offers.
Planning a birthday?
Get exclusive party packages and dedicated hosts for your special day.
Last checked: 2026